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This type of labeler applies self-adhesive labels made of paper, plastic, foil, polyester, vinyl, or laminate. The side of the label with active adhesive is usually protected by silicone-coated paper until it is ready to be applied to a product. A pressure sensitive labeler applies labels from a roll, sheet, or fanfold. To apply the label, a pressure sensitive labeler typically peels back a portion of the paper backing, leaving the edge of the label free and ready for application. As the label is applied, rollers or brushes push the label down to secure it. Pressure sensitive labelers can label a variety of products in round, rectangle, oval, and other style bottles.